Meet Heather.
Raised in the shadows of America's Team, The Dallas Cowboys with quarterback father, Danny White
She learned from her high performing parents what it meant to be a STARTER.
Beyond writing, speaking, and leadership coaching, she has reached peak performance in a variety of fields.
Most notably, for 25 years, she has hailed her primary role as wife and mother.
She shares that optimizing productivity is not about maximizing output but rather understanding the impact you were intended for.

Heather understands the challenges of starting and sustaining ventures. Where there is dysfunction, her system brings clarity and sustainable motivation.
























CELEBRITY DAUGHTER | PUBLISHED AUTHOR X2 | CONCERT PIANIST | ARIZONA'S JUNIOR MISS | MILLION DOLLAR BUSINESS OWNER | PUBLISHED ARTIST | MOTHER










![Dear Verizon, what’s my time worth?
We’ve all been here right? I was thrilled when I received the assurance of a solution within only a couple minutes of hitting send.
“Ma’am? I ran into a slight issue…please hold, I’ll be right back.”
A few minutes pass.
“Hi this is _____(new rep), how may I assist you?”
Repeat this not twice, but three times.
After 30 minutes and 3 sudoku puzzles, I decided to take control of my time. I wasn’t about to let them determine my productivity for the duration of the call.
Phone on speaker, volume lowered, I got back to my list of tasks while I waited.
Every day I create a new list of tasks, with varying levels of mindfulness so that in moments like this where it seems I’m held hostage, I’m still capable of being productive.
In this 1:43:53 I accomplished:
-Invoices sent
-Email inquiries responded to
-Engagement on LinkedIn
-Agenda planned for my next team diagnostic debrief
-Snacks
-2 loads of laundry started
-3 sudoku puzzles solved (easy, medium and hard! 🤓)
Could I have been more productive? No doubt.
Could I have been less productive and blamed Verizon for time lost? Easily.
There is precious little in this world we actually do have control over and too often we give it away. Impact is only achieved through action. [Principle No.4 For Starters]
Don’t let unexpected setbacks set you back.
Also S/O to Jill at the Verizon store who in 12 minutes solved what *611 couldn’t in 104 👏
#productivity
#wastedtime](https://scontent-sea1-1.cdninstagram.com/v/t51.82787-15/626296674_17966525084972523_1732513152617900707_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=101&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=iiWKudHVrAoQ7kNvwHk4ZZI&_nc_oc=AdmZYzdFChYBuWleq0k7GLLePdkt78qgHM26Y1eHTL4UAkfmFdjdWHCk-GkKYDpeg-E&_nc_zt=23&_nc_ht=scontent-sea1-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=mi6ALjz-E6C8Y3iaI6AvBQ&_nc_tpa=Q5bMBQHiiIqKmNdBjXiNSEcEUKapWB0v62AjV1tC1Bg4RncvGVOHRIY8IFsCVHQ9ShfmQzYTk0Y0U50W&oh=00_AfueWWdueE7fUEo6uCmxPx-qz2ZPRhnn4hIf_w6O_8UPLw&oe=69A2A04B)
![Dear Verizon, what’s my time worth?
We’ve all been here right? I was thrilled when I received the assurance of a solution within only a couple minutes of hitting send.
“Ma’am? I ran into a slight issue…please hold, I’ll be right back.”
A few minutes pass.
“Hi this is _____(new rep), how may I assist you?”
Repeat this not twice, but three times.
After 30 minutes and 3 sudoku puzzles, I decided to take control of my time. I wasn’t about to let them determine my productivity for the duration of the call.
Phone on speaker, volume lowered, I got back to my list of tasks while I waited.
Every day I create a new list of tasks, with varying levels of mindfulness so that in moments like this where it seems I’m held hostage, I’m still capable of being productive.
In this 1:43:53 I accomplished:
-Invoices sent
-Email inquiries responded to
-Engagement on LinkedIn
-Agenda planned for my next team diagnostic debrief
-Snacks
-2 loads of laundry started
-3 sudoku puzzles solved (easy, medium and hard! 🤓)
Could I have been more productive? No doubt.
Could I have been less productive and blamed Verizon for time lost? Easily.
There is precious little in this world we actually do have control over and too often we give it away. Impact is only achieved through action. [Principle No.4 For Starters]
Don’t let unexpected setbacks set you back.
Also S/O to Jill at the Verizon store who in 12 minutes solved what *611 couldn’t in 104 👏
#productivity
#wastedtime](https://scontent-sea1-1.cdninstagram.com/v/t51.82787-15/626296674_17966525084972523_1732513152617900707_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=101&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0FST1VTRUxfSVRFTS5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=iiWKudHVrAoQ7kNvwHk4ZZI&_nc_oc=AdmZYzdFChYBuWleq0k7GLLePdkt78qgHM26Y1eHTL4UAkfmFdjdWHCk-GkKYDpeg-E&_nc_zt=23&_nc_ht=scontent-sea1-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=mi6ALjz-E6C8Y3iaI6AvBQ&_nc_tpa=Q5bMBQHiiIqKmNdBjXiNSEcEUKapWB0v62AjV1tC1Bg4RncvGVOHRIY8IFsCVHQ9ShfmQzYTk0Y0U50W&oh=00_AfueWWdueE7fUEo6uCmxPx-qz2ZPRhnn4hIf_w6O_8UPLw&oe=69A2A04B)


