
Million dollar business owner & Certified Team Performance Coach, Heather Jo motivates.
Championing six overlooked principles, she turns leaders into Starters and organizations into Teams.
NEED TO MOTIVATE A GROUP?
results!
report HJ as highly engaging and informative
91%
80%
of attendees report confidence they will make positive changes based on Heather's content
IMPACT LIKE A PRO
WIN LIKE A CHAMP
LEAD LIKE A STARTER
What do the most productive, influential leaders and teams have in common? They're Starters.
With engaging keynotes, Heather Jo Kennedy brings her signature For Starters framework to life—showing audiences how to activate their potential, build better teams, and lead with clarity. Drawing from years of leadership experience and her core productivity principles, Heather understands the challenges of being at the head of a team. She walks audiences through characteristics that define what it means to make an impact—and uncovers secrets to breakthrough.
With a unique blend of humor, heart, and hard-hitting insight, her presentations are ideal for organizations looking to boost engagement, develop leaders, and bridge gaps. Whether addressing an executive team, a group of student leaders, or a cross-generational organization, Heather tailors each keynote to fit the heartbeat of your audience.
Check our her most popular keynotes below


Heather has built from every angle—mother, coach, mentor, president, representative, and million-dollar business owner. She knows what it takes to build—and what it costs when you don’t.

It Takes a Team
Team Development:
Sharing her back-story of growing up in the shadows of America's Team, HJ expresses her contrarian view to "it takes a village," convincing attendees it only takes three relationships; Coaches, Teammates, and Fans.
High-performing teams are built by contribution, not control. When leaders shift from "get" to "give" projects gain momentum, trust increases, and results stick.
Key Takeaways:
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Role clarity with application to life and business. Carefully curating a team has a greater impact on productivity than any other action
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Benefits of strengthening and leveraging key relationships
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How to empower rather than entitle through generosity, trust, and accountability


For Starters: Two Pillars of Impact
Leadership Development:
Reframing productivity and success around identity, not just execution, HJ shows why who you are as a leader or organization determines the efficacy and value you create. Two principles of productivity discussed are "Identity is the bedrock of your impact" and "Success hinges on having the right team."
Key Takeaways:
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Understand how a “Starter” mindset (those who initiate, contribute, and support) drives engagement, and follow-through on teams
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Discover your three most important influencers and how to leverage them through aligned execution
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Identify practical ways leaders can move from task-management to value-creation, influencing culture, not just outcome


New Keynote Experience!
Inspiration in its purest form. Father and daughter share hilarious stories and profound insights into the world of celebrity and how they learned together what really matters. Shared interview-style after the pattern of their book, Danny White: Spotlights & Shadows, audiences learn teamwork and leadership from two who know—and that when all is said and done, fame and fortune mean nothing. Family, friends and faith mean everything. Football lies somewhere in the middle :)
Inspirational

My Story
My experience is diverse. Through all my roles, I've realized that success hinges on the ability to invest in both the things and the people that most influence your life.
Since my teen years, I've held roles in leadership as Arizona's Junior Miss of 1997, captain of sports teams, currently as manager and owner of multiple businesses and through many other church and community leadership roles. My most substantial qualifier, however, may be motherhood.
I am passionate about potential. I shine the light on that potential by focusing on the principles that take a person from the bench to the starting lineup.
As the only daughter of a prominent player for the National Football League, Dallas Cowboys quarterback, Danny White, the affiliation with "America's Team" left me well-schooled in presentation and composure under scrutiny. I also learned to hold my own with three brothers who did their best to rough my edges. Read about it in our book!
If you have a group that needs motivation on leadership development or teamwork, my presentations are designed to inspire your audience members to become starters.
One last thing. I'm passionate about faith-based coaching and offer occasional pro-bono events. If you have a gathering under this niche, I'd love to speak to your group about how faith is the foundation for starting!
Heather travels out of Salt Lake City, UT area or Jackson Hole, WY airport
Contact
Always looking for new and exciting opportunities.
Let's connect.
435.840.8725

